Dazed and Confused star Parker Posey has been tapped as the face of Gap's spring 2025 campaign.

The images and video see Posey dancing to a track by singer METTE, and the actress commented 'Confidence is a feeling, a feeling that you're free to be your best self. When I got to work for the Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted'.